Workfolio

With customer demand on the rise for natural foods and beverages, Sethness responded with a new ad campaign that educated manufacturers on the clean label benefits of Caramel Color. The "Simply Caramel Color" print and banner campaign was launched, along with a complimentary "Purely Caramel Color" campaign, that continued to reinforce Sethness' position that it is the only Caramel Color supplier that purely focuses on Caramel Color.